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THE SOCIAL MEDIA MANAGER MASTERCLASS
The blueprint to starting and scaling a profitable, thriving social media agency. Intentionally designed for brand new and experienced social media managers.
What if you could build a booked out social media management business that allowed you to work from anywhere while making six figures plus every year?
MAYBE YOU…
Are a current social media manager but you seem to only attract *really* low budget clients that aren’t actually ready for social media management.
MAYBE YOU…
Want to become a social media manager but have no idea where to start or who would even want to work with you.
MAYBE YOU…
Are just wishing you could have an inside look at how a successful social media agency actually does things. How they find clients, send pricing, on-board, strategize, create content, get results, read analytics…
MAYBE YOU…
Need better systems and strategies so that you can build out a team and actually scale your business.
What if you…
Had a client roster full of high value clients paying you $2500+ per month for social media management
Knew how to develop and implement social media strategy that got these clients insane results
Were able to build the team of your dreams so you could focus on only what you love about social media management and delegate the rest (ehh umm community engagement we’re looking at you)
Were able to work from wherever you wanted, brought in six figures+ a year, and only worked about 20 hours a week
Had the systems and tools so your business was organized, profitable, and getting multiple high value inquiries every week
Learn how to become a thriving social media manager (without being overwhelmed, undercharging, or always working)
I remember when I first started out as a social media manager and all I did was undercharge. I struggled so badly with imposter syndrome that I felt lucky that anyone would want to hire me at all.
So I charged them $500 a month. Eventually I was working *constantly* and felt like my clients overstepped boundaries, didn’t trust my work, and asked for more than the scope of work on a weekly basis. But I didn’t have a marketing degree (or the confidence and know-how to be a kick-ass social media manager). So I became burnt out, discouraged, and one by one my clients dropped off.
I clearly remember sitting on my bed after the last one had called me letting me know they “didn’t need my services anymore” and the tears started welling up. How the heck was I supposed to find clients that actually valued social media management?
How do I really get them results they are blown away by? How can I actually charge what my time was worth? How do I kick imposter syndrome to the curb and feel confident in what I was doing? How do I literally rebuild my client roster but with clients that I actually *want* to work with?
I was on a family trip in June Lake when I had a major AHA moment. Up until that point, it was like I had one foot in and one foot out with my business. And I KNEW I needed to stop constantly doubting myself and my services and actually go ALL IN with my business.
From that point on, I was determined to build the social media agency of my dreams. Regardless of mistakes, hiccups, losing clients…I was going to be ALL IN and find the systems, tools, and strategy that actually worked. And a few years, courses, trainings, mistakes, trial and errors later…
• I have a booked-out digital marketing agency that brings in $40,000 in revenue every single month
• We get 5-10 high value client inquiries every single month with clients we align with
• I have a dedicated, amazing team (feels more like working with my best friends) that allow me to only work on the things in my business that I really enjoy
•I get to work 20-ish hours a week from anywhere I want, doing what I love
And now, I have helped over 350 social media managers do the EXACT same thing in their businesses with our Social Media Manager Masterclass. This is why I am sooooo excited to share what I learned…all the systems, tools, strategy, and know-how to help you build a booked out social media agency so you can bypass the crying on your bed in tears with an empty client roster moment.
Past students absolutely love it…
THE COURSE BREAKDOWN
MODULE TWO
FINDING AND GETTING YOUR IDEAL CLIENT
FILLING YOUR CLIENT ROSTER FROM SCRATCH
ATTRACTING HIGH-VALUE CLIENTS
REFERRAL PROGRAM SETUP
ROCKING A DISCOVERY CALL
PROPOSAL FOLLOW UP
HOW TO CALCULATE A RETAINER FEE
HOW TO SEND YOUR PROPOSALS (GET OUR EXACT LANGUAGE)
A WALKTHROUGH ON ALL OUR CLIENT SYSTEMS (ON-BOARDING, COMMUNICATION, CONTENT PROCESS)
MODULE ONE
STARTING YOUR SOCIAL MEDIA MANAGEMENT BUSINESS
GETTING YOUR BUSINESS LICENSE
CREATING YOUR BRAND
DEVELOPING YOUR WEBSITE
WHAT TYPE OF SOCIAL MEDIA MANAGER ARE YOU?
A SOCIAL MEDIA MANAGER’S SCHEDULE
HOW TO TAKE TIME OFF AS A SOCIAL MEDIA MANAGER
MODULE THREE
SOCIAL MEDIA STRATEGY MASTERY
NEW SOCIAL MEDIA STRATEGY TEMPLATE
WALKTHROUGH ON A COMPLETE STRATEGY BY COCO
STRATEGY RESEARCH AND DEVELOPMENT
RESEARCHING THE BRAND AND COMPETITION
FINDING THE BEST PLATFORMS FOR YOUR CLIENTS
FINDING YOUR CLIENT’S TARGET AUDIENCE
DEVELOPING CONTENT THEMES THAT ADD VALUE
SMART GOALS CREATION
SOCIAL MEDIA STRATEGY CLIENT PRESENTATION
MODULE FOUR
CONTENT CREATION SYSTEM
DEVELOPING A CONTENT CALENDAR
GRAPHIC CREATION FEATURING JENNA JOHNSON FROM WHITE & SALT
MASTERING CONTENT COPY FEATURING KAITLYN FROM COPY UNCORKED
SOCIAL MEDIA MARKETING FUNNEL
HOW TO DEVELOP A SOCIAL MEDIA STRATEGY CAMPAIGN
MANAGING REELS
MANAGING STORIES
PINTEREST MANAGEMENT
TIK TOK MANAGEMENT
REVISIONS AND GOING LIVE
MODULE FIVE
OUR REPORTING SYSTEM
KEY METRICS TO TRACK
WEEKLY OPTIMIZATION
ON-GOING STRATEGY AS A FREELANCER AND AS AN AGENCY
HOW TO TRACK AND IMPROVE IMPORTANT KEY METRICS
CREATING AND SENDING ANALYTIC REPORTS
MODULE SIX
WHEN IT’S TIME TO SCALE FROM FREELANCER TO AGENCY
AGENCY STRUCTURES AND TRANSITIONS
DELEGATION
THE HIRING PROCESS
EMPLOYEES VS. FREELANCER AND WHAT IS BEST
HOURS AND TASKS TRACKING
LEADERSHIP AND PERSONAL DEVELOPMENT
DELEGATION
PAYROLL - SALARY VS. HOURLY
HOW TO STAY PROFITABLE EACH MONTH
ACCOUNTING TIPS
TOOLS WE USE
THE (ALL NEW) MASTERCLASS
THE SOCIAL MEDIA MANAGER MASTERCLASS
The blueprint to starting and scaling a profitable, thriving social media agency. Intentionally designed for brand new and experienced social media managers.
Our Masterclass students are killing it…
Upon enrollment, you will have immediate access to all course content, including…
6+ hours of training broken down into bite sized sections
Lifetime access, even as we make updates to it
All of our systems and templates (Social Media Strategy template, Reels prompt template, Proposal language, Reporting template, and more!)
Private Facebook community of over 350 social media managers
Access to us! We want to see you succeed so bring us your questions
LET’S LOOK AT THE MATH
COURSE INVESTMENT: $1499 $1199
STARTING RETAINER FEE FOR SOCIAL MEDIA MANAGER PER CLIENT: $2200/MONTH
4 CLIENTS PER MONTH X $2200/MONTH = $8800 A MONTH
Instead of focusing on getting as many clients as you can and charging only what they can afford, we’re teaching you how to build a profitable business around ideal clients. We’re showing you exactly how to attract and book high-value clients so you can produce high-value work. Work less, earn more, and create better. It’s a win/win for everyone.
THIS COURSE IS FOR YOU IF:
Brand new social media managers who are looking to skip the DIY learning process and fast-track their business
Established social media managers who are wanting to build out a team, delegate, and work less
Social media managers of any level looking for systems, tools, strategies, and the know-how that a booked-out social media agency uses every single day (we aren’t just an educational resource or a business only selling courses. Our main income comes from *actual* clients so you know our systems work because we prove they do on the daily)
Some more amazing reviews because we love ‘em…
JOIN THE MASTERCLASS AND GET ACCESS TO THE LATEST CONTENT
AND MAKE YOUR INVESTMENT BACK WITH ONE MONTH’S RETAINER FOR ONE CLIENT. $300 OFF EXPIRES SOON!
NOT QUITE READY TO JUMP IN?
HERE ARE SOME FREE TRAININGS YOU MIGHT LIKE (HINT: GET A DISCOUNT ON OUR MASTERCLASS INSIDE)
HOW TO EARN 100K AS A SOCIAL MEDIA MANAGER
HOW TO BOOK MORE HIGH VALUE CLIENTS
HOW TO RAISE YOUR PRICES THE RIGHT WAY